With Canadian travel, spending, and goodwill toward the United States in steep decline, Washington’s defensive tone reveals a superpower under pressure and struggling to cope.

In recent months, the cross-border relationship between Canada and the United States has come under an unusual strain. What was once seen as one of the closest, most dependable partnerships in the world is now marked by tensions over trade, culture, and public perception. Data shows Canadians are spending less on American goods, traveling less often to the U.S., and expressing rising skepticism about their southern neighbor. Against this backdrop, the American response has been marked not by calm confidence, but by a defensive edge: an insecurity that suggests Washington is feeling the pressure and coping badly.

The tone was set when U.S. Ambassador Pete Hoekstra accused Canadians of harboring an “elbows up” attitude toward his country. Speaking to reporters, Hoekstra complained that Canadian leaders and the media were fanning what he called “anti-American sentiment” and warned against framing ongoing trade disputes as a “war.” His words revealed just how sensitive U.S. officials have become about Canada’s growing assertiveness. Where past American diplomats might have dismissed Canadian criticism as the grumblings of a junior partner, Hoekstra’s defensive language betrayed a sense of vulnerability.

If the rhetoric sounded strained, the economic numbers were even more alarming for Washington. Canadian travel to the United States, long a reliable driver of border-state economies, has fallen sharply. According to industry data, cross-border car trips by Canadians dropped by more than a third year-over-year in August 2025, with similar declines in road travel overall. Air bookings are also down, as Canadians increasingly avoid American destinations. Analysts warn that even a 10 percent fall in Canadian travel represents a loss of over US$2 billion in U.S. tourism spending, affecting thousands of jobs in hotels, restaurants, and retail along the border.

Nor is the pullback limited to tourism. Surveys indicate Canadians are choosing to buy fewer American goods, opting instead for domestic or third-country alternatives whenever possible. Retailers and importers report declining sales of U.S. products in sectors ranging from consumer electronics to clothing. The “buy Canadian” mood, once a marginal theme, has gone mainstream. These choices, multiplied across millions of households, amount to a quiet but powerful act of economic resistance, one that chips away at America’s largest export market.

For the United States, the twin shocks of declining Canadian tourism and shrinking demand for U.S. goods are more than economic nuisances. They strike at the heart of America’s self-image as Canada’s indispensable partner. When Canadians spend less, travel less, and look elsewhere for their needs, it signals a cultural cooling that U.S. officials have little experience confronting. Historically, American policymakers could take for granted that Canadians would continue to flow across the border for shopping trips, vacations, or work, while Canadian governments would swallow irritants in the name of preserving harmony. That assumption no longer holds.

The American response, however, has been reactive rather than reflective. Instead of acknowledging Canadian frustrations, whether over tariffs, trade disputes, or political rhetoric, U.S. officials have scolded Ottawa for being too combative. By objecting to the term “trade war,” by lecturing Canadians about their “attitude,” Washington has reinforced the perception that it neither understands nor respects Canada’s grievances. The tone has become one of deflection: the problem, U.S. diplomats suggest, is not American policy, but Canadian sensitivity.

This defensiveness has left Washington exposed. It reveals that, beneath the rhetoric of confidence, U.S. officials recognize that Canada’s resistance carries real consequences. With fewer Canadians traveling south, U.S. border states lose billions in revenue. With Canadian households buying less from U.S. suppliers, American exporters face measurable losses. And with Canadian leaders willing to frame disputes in sharp terms, U.S. diplomats find themselves on the back foot, struggling to preserve an image of partnership.

For Canada, this shift represents a moment of self-assertion. By spending less in the U.S. and leaning into domestic pride, Canadians are signaling that friendship with America cannot be assumed, it must be earned and respected. For the United States, it represents an uncomfortable reality: even its closest ally is no longer willing to automatically defer.

In the end, the story is less about Canadian hostility than about American fragility. A confident superpower would shrug off criticism, listen carefully, and adjust course. What we see instead is irritation, defensiveness, and rhetorical overreach. By lashing out at Canada’s “elbows up” attitude, Washington has confirmed what the numbers already show: it is under pressure, it is losing ground, and it is coping badly.