The United States is poised to implement border-crossing rules that threaten to strangle tourism and business travel under the guise of national security. Under a proposal from U.S. Customs and Border Protection, travelers from Visa Waiver Program countries could soon be required to disclose five years of social media activity, all phone numbers and email addresses used in the past decade, family details, and an array of biometric data including fingerprints, facial scans, iris scans, and potentially DNA. The stated purpose is to prevent threats before travelers set foot on American soil. The practical effect, however, is more likely to be economic self-sabotage than enhanced security.

Officials argue that social media monitoring can identify links to extremist networks and that biometric verification prevents identity fraud. Yet in reality, these measures are deeply flawed. Social media is ambiguous, easily manipulated, and prone to false positives. Connections to flagged accounts are not proof of malicious intent, and online behavior is rarely a reliable predictor of future actions. Biometric data can confirm identity, but it cannot reveal intent, and DNA collection provides little actionable intelligence for border security. What is billed as a comprehensive safety net is, in practice, security theater: a show of vigilance with limited ability to prevent genuine threats.

The economic consequences are far more immediate and measurable. Tourism generates hundreds of billions of dollars annually in the United States, and even modest deterrence can ripple across hotels, restaurants, retail, and transportation. Business travel and conferences may shift overseas to avoid intrusive vetting, while students and skilled professionals may choose alternative destinations for study and employment. The timing is particularly ill-advised: the 2026 FIFA World Cup, expected to bring millions of international visitors, risks diminished attendance and reduced economic activity due to privacy-invading entry requirements.

Beyond lost revenue, the proposal risks damaging the U.S.’s international reputation. Heavy-handed border rules signal that openness and hospitality are subordinate to bureaucratic procedures, potentially discouraging cultural exchange, foreign investment, and global collaboration. In balancing national security and economic vitality, policymakers appear to have prioritized symbolism over substance.

Ultimately, the proposed rules expose a stark imbalance: symbolic security at the expense of tangible economic and diplomatic costs. Public commentary over the next 60 days is the last line of defense against a policy that could chill travel, weaken industries reliant on foreign visitors, and tarnish America’s global image. National security is crucial, but when it comes at the cost of economic self-harm, it ceases to be protection and becomes self-inflicted damage.