After more than 25 years as a business consultant, I’ve been fortunate to work across continents, meeting people, solving problems, and learning from cultures far from home. Yet, one of the most eye-opening cultural journeys I’ve taken has been much closer to home, right here in Canada.

In the early 2000s, I married a university professor from Alberta. With that union came a second family: ranchers, farmers, nurses, and small business owners from the Prairies. They welcomed me warmly, and over time, I found myself immersed in a culture both deeply Canadian and distinctly Albertan. What I discovered challenged assumptions I didn’t even know I had, and continues to shape how I think about communication, leadership, and nation-building.

Alberta isn’t just a place. It’s a way of being.

Like all Canadian regions, Alberta’s culture is shaped by its geography, economy, and history, but what stands out most is its ethos: plain speaking, hard work, and a fierce belief in self-reliance. This is a province built on the backs of people who tamed land, raised cattle, built farms, extracted energy, and raised families while weathering the booms and busts of resource cycles. It’s no surprise that such a setting produces a political and social landscape that leans more conservative, values independence, and tends to be skeptical of centralized authority, especially from Ottawa.

Yet, it’s also a province of surprising complexity. Urban centres like Calgary and Edmonton are home to vibrant, diverse communities. There’s deep thoughtfulness here, too, but it often takes a different form than what some Central Canadians might expect. Alberta’s discourse is grounded in lived experience, not theory. “Common sense” matters. So does speaking your mind, and when someone feels unheard, it’s often not about a lack of airtime, but about the feeling that their reality is being brushed aside.

One phrase I’ve heard countless times in Alberta is, “You’re not listening to me.” Sometimes, that’s not a literal complaint, it’s a coded way of saying, “You’re not agreeing with me.” In Alberta, where beliefs are often forged in the furnace of real-world outcomes, farming yields, small business margins, frontline nursing shifts, disagreement can feel like dismissal. If someone tells you a policy won’t work, it’s probably because they’ve lived through something similar. Ignoring that isn’t just impolite, it’s a denial of experience.

This is where conversations between Alberta and other parts of Canada can break down. We confuse disagreement with disrespect. We treat pragmatism as resistance to progress, and we forget that emotional intelligence requires listening to not just what is being said, but why it matters to the speaker.

My Alberta family holds views that might make some urban Central Canadians bristle. They question bureaucratic red tape. They prize personal responsibility. They believe in earning what you get, and yet these are the same people who will pull over in a snowstorm to help a stranger, or give you the shirt off their back if they think you need it. They don’t expect perfection, but they expect fairness, honesty, and above all, effort.

So how do we move forward, together?

First, we stop talking about Alberta and start talking with Albertans. We acknowledge the tensions, but we also recognize the province’s extraordinary contributions: to our economy, to our energy independence, to our national character. As we help Alberta navigate economic transformation, from oil to innovation, we must do so with respect for the culture that built this place.

That means understanding that communication here is not always couched in policy language or academic nuance. It’s plain. It’s passionate. It’s personal. And it deserves to be met with the same.

If we want a better Canada, we need a better conversation with Alberta, not just about it. That begins with listening not just to words, but to the values and experiences behind them. When we do that, we’ll find that Alberta doesn’t need to be changed, it needs to be understood.